Startup takes on Google with $10,000 accessory that could turn your car into a driverless car

Startup takes on Google with $10,000 accessory that could turn your car into a driverless car



News of Google’s work on driverless cars certainly finds its way into the media more often than news covering other companies in the space, but that hardly means Google is the only company making exciting progress. While Google is hard at work producing its own autonomous vehicles, San Francisco-based startup Cruise Automation is taking a different approach to tackling the same market. Instead of developing its own vehicles, the company has created a $10,000 accessory that may someday be able to be retrofitted to any car to turn it into a driverless car.