Wednesday 5 November 2014
Future of iTunes
It’s been a few months since Apple acquired Beats Electronics, but the merging of products and services has only just begun. One of the first questions many of us asked when the acquisition was announced was what would happen to the relatively new Beats Music streaming service. Apple hasn’t provided an answer yet, but The Wall Street Journal is the latest publication to report that Beats Music will eventually merge with Apple’s own music service.
“Apple is rebuilding Beats Music and plans to relaunch it next year as part of iTunes, according to a person familiar with the matter,” reports the Journal.
This was the expected follow-up to a report from last month which claimed that Beats Music would be shutting down in the near future. It makes much more sense to simply integrate the technology from the Beats service into iTunes and iTunes Radio instead, which seems to be the consensus of the most recent reports.
It worth noting that this was a small part of a larger report regarding iTunes sales. Since the beginning of the year, digital music sales on the iTunes store have fallen at least 13% worldwide. Apple joined the music streaming scene a little late, but Beats Music integration could make for a more robust service from Apple next year, which the company will need to stay relevant in the online music market in the coming years.
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