Wednesday 5 November 2014
New 3DS isn’t needed in the UK yet, says Nintendo
New 3DS isn’t needed in the UK yet, says Nintendo
Even though it would seem a no-brainer to release the new 3DS in all markets in time for Christmas, Nintendo argues otherwise.
The gaming giant claims that sales of the original 3DS in the US and UK are strong enough to withstand the holiday season.
“The overseas markets are different from the Japanese market in both their stages of popularisation of Nintendo 3DS and their market characteristics,” Nintendo President Satoru Iwata explained in a recent financial meeting.
"Neither of the cumulative sales figures of Nintendo 3DS in the U.S. nor Europe is more than that in Japan despite, based on the historical performance, bigger sales potential. In short, Nintendo 3DS is still at an earlier stage of popularisation in these two markets."
In stark contrast sales of the 3DS have been slowly declining in Japan, hence why it got the new 3DS this side of Christmas.
"In Japan, the total number of sales of Nintendo 3DS has reached nearly 17 million in the three and a half years since its launch. It is almost the same as the lifetime sales of GameBoy Advance released in 2001, which implies that it is reasonable that the sales of Nintendo 3DS have been temporarily slow moving in the Japanese market. This is one of the reasons we needed to bring New Nintendo 3DS/3DS XL to the market this year."
The new 3DS and new 3DS XL were announced in August, with a second analogue stick, much better battery life and interchangeable front plates.
Even though it would seem a no-brainer to release the new 3DS in all markets in time for Christmas, Nintendo argues otherwise.
The gaming giant claims that sales of the original 3DS in the US and UK are strong enough to withstand the holiday season.
“The overseas markets are different from the Japanese market in both their stages of popularisation of Nintendo 3DS and their market characteristics,” Nintendo President Satoru Iwata explained in a recent financial meeting.
"Neither of the cumulative sales figures of Nintendo 3DS in the U.S. nor Europe is more than that in Japan despite, based on the historical performance, bigger sales potential. In short, Nintendo 3DS is still at an earlier stage of popularisation in these two markets."
In stark contrast sales of the 3DS have been slowly declining in Japan, hence why it got the new 3DS this side of Christmas.
"In Japan, the total number of sales of Nintendo 3DS has reached nearly 17 million in the three and a half years since its launch. It is almost the same as the lifetime sales of GameBoy Advance released in 2001, which implies that it is reasonable that the sales of Nintendo 3DS have been temporarily slow moving in the Japanese market. This is one of the reasons we needed to bring New Nintendo 3DS/3DS XL to the market this year."
The new 3DS and new 3DS XL were announced in August, with a second analogue stick, much better battery life and interchangeable front plates.
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